Jin Mu Group： Showing Great Health Achievements of Traditional Chinese Medicine with Tourism Experience
Hebei News Network (Zhang Weijun) In September, 2021, in the third "Tong Pi Cup of Medicine King" medicinal diet contest held in Jin Mu Group International Health Industrial Park, medicinal diet once again won wide attention from the society with its unique style. The series products of medicated diet nutritious meals jointly developed by Jin Mu Group and China Medicinal Diet Research Association have also been well received by experts and tourists.
Jin Mu Group, located in anguo city, Hebei Province, has been committed to inheriting traditional Chinese medicine and keeping the integrity and innovation for nearly 30 years, deeply integrating the big health industry with the medical and medical industry, showing the great health achievements of traditional Chinese medicine step by step through the exhibition lists such as the Chinese Medicine Expo Hall and the plant cell factory, and sharing health with the world with quality products.
Breaking traditional Chinese medicine cognition and innovating the window of big health industry
Jin Mu Group, like most Chinese medicine enterprises in anguo city, initially operated Chinese herbal pieces, processed them and then sold them to pharmaceutical factories and Chinese medicine hospitals. Six years ago, after more than 20 years of development, Jin Mu Group stood out in anguo city, and built a production plant with nearly 400 acres in Anguo, and the only provincial-level Chinese herbal medicine industrial technology research institute in Hebei Province.
In 2016, Niu Liwei, the chairman of the post-80s generation, began to take over the overall operation and management of Jin Mu Group. When he took over, the first problem he faced was the major choice of the road of enterprise development: whether Jin Mu Group should continue to take the traditional road or boldly innovate to upgrade its industry.
In September of that year, the medicated diet nutritious meal jointly developed by Jin Mu Group and China Medicinal Diet Research Association, as a model of realizing industrialized production ahead of schedule in China at that time, was affirmed by Mr. Weng Weijian, an authoritative figure in the field of nutrition: it made a bold attempt to standardize China’s medicated diet and made a great good thing for the development of China’s medicated diet. In the same month, Jin Mu Group held a new product listing meeting in the Great Hall of the People, which caused domestic media reports and introduced the new achievements of the Millennium drug capital Anguo to domestic readers in an all-round way through media interpretation.
With the breakthrough of medicated diet, the company has rapidly upgraded its products in an all-round way. In just a few years, it has developed from traditional Chinese medicine decoction pieces into a large health product family including Chinese patent medicine, Chinese medicine health care products, food, cosmetics, Chinese medicine disinfection products, high-end health care products and small household appliances.
The Chinese Medicine Expo built by Jin Mu Group has also become a key industrial tourism project of the 4th Baoding Tourism Conference in 2021. During this period, many network hosts introduced the innovative projects of Jin Mu Group, including the plant cell factory, and gained 1.032 million views from netizens.
According to reports, this exhibition hall is a modern all-digital exhibition hall built by Jin Mu Group with huge investment. It uses the advanced digital projection technology and the transformation of sound, light and electricity technology to tell the story of transforming traditional Chinese medicine into a modern big health industry, giving visitors a movie-like feeling. In recent years, the company has received more than 50,000 tourists, which has become an important window for the promotion and display of Anguo industry.
The picture shows Jin Mu Group.
Use scientific research to drive product change and use post stations to drive agricultural innovation.
Many visitors to Jin Mu Group, including foreign graduate students, have a strong interest in the research and development of traditional Chinese medicine of Jin Mu Group. Because there is not only a standardized Chinese medicine testing platform, but also a plant cell factory including the precise research and development of Chinese medicine, as well as a provincial-level Chinese herbal medicine industry research institute.
Not long ago, the precision cell cultivation technology of plants obtained the key research results in Hebei Province, and was positioned as "international advanced level". As a key innovation project in the industry, the plant cell factory was recognized by experts in the industry. Facing the Dendrobium germ raised in the growth dish, "how can it reach the production maturity condition of 6 years in natural environment in 4 months?" Many tourists can’t help asking when they visit.
According to reports, in the cell factory, through the cell culture of precious Chinese medicine, bulbous germ is formed, and then placed in a growth dish for 4 to 6 months, and finally a germ product without heavy metals and pesticide residues is formed, and its composition is not significantly different from that of precious Chinese medicine grown naturally. At present, cell research and development of rare species including Dendrobium, ginseng adventitious roots, Panax notoginseng and paclitaxel have been completed.
Under the research and development of Industrial Technology Research Institute, Jin Mu Group has completed the research and development and production of traditional Chinese medicine disinfection products and new products including Gastrodia elata and royal jelly in only two years from 2020 to 2022.
The most representative is the Chinese medicine disinfection products. Based on "virus surface antigen wrapping technology" and "precise traditional Chinese medicine technology", the research team extracted hundreds of antiviral and bactericidal components of traditional Chinese medicine, and conducted more than 100 experiments in two months. Finally, the research and development of new antiviral and bactericidal products of traditional Chinese medicine was successful, and a large number of products were donated to the first line of Wuhan anti-epidemic, which was affirmed by the first-line users and was listed as one of the key anti-epidemic materials procurement enterprises in Hebei Province.
On the basis of innovation, the company also pays attention to the docking with agriculture and industrial tourism. While developing itself, it realizes the social responsibility of helping local people get rid of poverty, and achieves more than 17,000 mu of base planting, which has been recognized as a provincial-level agricultural innovation station by the Department of Agriculture and Rural Affairs of Hebei Province.
Innovating enterprise management, making news newer and brighter.
Niu Liwei, chairman of the group, is a deputy to the People’s Congress of Hebei Province and vice chairman of the Pharmaceutical Chamber of Commerce of the All-China Federation of Industry and Commerce. At the "two sessions" in Hebei Province, he actively made suggestions and put forward his own insights on the development of the industry. At the same time, as a medical person, he always insists on repaying the society and making the enterprise more beneficial to the society.
He proposed to the management team that we should ensure the high quality of products from the source, implement zero tolerance for quality accidents, and ensure zero defects and zero rework. For several years, in the quality monitoring and inspection of testing units at all levels, enterprises have maintained a high first-pass rate in the industry and won a good reputation among consumers.
On January 13th, 2021, as the first enterprise in anguo city to donate millions of materials and cash to Shijiazhuang anti-epidemic front line, Jin Mu Group organized vehicles and personnel to go to Shijiazhuang anti-epidemic front line. In recent years, Jin Mu Group has donated more than 7 million yuan in anti-epidemic materials and cash, which reflects the responsibility of pharmaceutical enterprises.
In April, 2021, Jin Mu Group and Beijing Hengsheng Jiahe Cell Technology Co., Ltd. signed a contract on stem cell strategic cooperation in Jin Mu International Industrial Park. With the landing of the project, the sample bank cell cryopreservation system will be available for various professional medical institutions to inquire about matching and extract for use, including the treatment of patients with malignant tumors.
On June 16th, 2021, the subsidiaries of the Group were listed on Shijiazhuang Stock Exchange, which truly realized the listing operation of the first enterprise of Anguo in Shijiazhuang capital market, paving the way for the next listing. In September, 2021, the new product represented by Ginseng Antler Pills was successfully launched, which set a sales volume of nearly 10,000 boxes in two months, directly forming a new market model of "taking consumer guide’s production capacity and leading capital with production capacity".
At the beginning of 2022, the company’s key products were shortlisted for high-quality proprietary Chinese medicines in the Chinese Medicine Exhibition Hall of the Beijing 2022 Winter Olympics, which enabled the athletes from all over the world to witness the product innovation and development achievements of Jin Mu Group in Hebei’s Chinese medicine industry.
In recent years, anguo city, where Jin Mu Group is located in the Millennium drug capital, is making every effort to build a great health tourism project of traditional Chinese medicine. A great health industry-wide tourism chain radiating from Beijing, Tianjin and Hebei and taking advantage of the Winter Olympics is being formed and expanded. With enterprises as the main body of innovation and government assistance, a great health and wellness model of traditional Chinese medicine has been launched.
Dialogue leader
Niu Liwei, Chairman of Jin Mu Group: Jin Mu Group is a large health industry group integrating pharmaceutical production, health care products production and terminal chain. I hope that with the deepening of the construction of Baoding Quality City, we can polish the life and health quality of the quality city with the name card of the big health enterprise, and let Beijing, Tianjin and Hebei know about the quality city and mark it with the health tourism of traditional Chinese medicine.
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