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This autumn, persimmon theme package sales TOP10 cities, and southern cities accounted for seven seats.

A barbecue restaurant in Hangzhou is baking persimmons.

In a cake shop in Hangzhou, Ms. Wang, a citizen, and her companions are taking photos with persimmon cupcakes. Fresh persimmon jelly is topped with a whole persimmon, which is as festive as a red lantern. "I didn’t have the habit of eating persimmons in the past, but this persimmon dessert has a high value, moderate sweetness and its own homophonic stalk. The purchase is also for a good color."

"After eating this juicy persimmon cake, I immediately entered the autumn with 5 g." Persimmon, a common fruit in northern autumn and winter, has become the "big online celebrity" on the southern dining table this autumn. According to the public comment data, the search volume of "persimmon" keywords in China has doubled compared with last year. Among the TOP10 cities in persimmon theme package sales, southern cities occupy seven seats, and Jiangsu, Zhejiang and Shanghai have become major provinces and cities for eating persimmons. Persimmons baked with charcoal fire, shaved ice, made cakes, and jumped out of the traditional way of eating, but also collided with unique eating habits in various places to create new ways of eating and new experiences.

Persimmons are "red" all over the country, and the consumption heat in the south exceeds that in the north.

Near first frost, persimmons in Guangxi, Shaanxi, Hebei and other places are listed in a concentrated harvest, which further drives the consumption boom. According to the data of Meituan, since October, the sales volume of the national persimmon theme online package has increased by 226% from the previous month.

From the perspective of regional distribution of consumption, sales in southern cities such as Hangzhou and Shanghai are far ahead, surpassing northern cities with the custom of "nagging persimmons in autumn and winter". Among them, the online sales of related packages in Hangzhou increased by 298% from September.

From the branches to the dining table, persimmons have to undergo a sweet transformation. In the view of Huanniu Cake House in Hangzhou, fire crystal persimmon’s colorful, paper-thin, delicate and slightly astringent color is most suitable for blending with western dessert.

Since the year before last, nearly 40 stores in Huanniu Cake House have started to combine persimmons with the signature product Snow Fatty, and promoted it through online platforms, which can sell more than 4,000 persimmons every day. "This year, the store has increased its online investment, not only launching the persimmon series package, but also decorating the store head map and business novelty on the public comment into a persimmon theme, which is convenient for old customers and new friends to find us in the first time and continue to achieve steady growth."

Unlocking the new way to eat, the search volume of "baked persimmons" in Jiangsu, Zhejiang and Shanghai has increased by more than 3 times.

In terms of taste, many diners have opened up new ways to eat persimmons. According to the public comment search data, people all over the country generally favor persimmon desserts, and the search volume of persimmon cakes and persimmon Dafu (Japanese glutinous rice balls) is higher than other eating methods. At the same time, charcoal-baked persimmons have become a new popular choice in Jiangsu, Zhejiang and Shanghai, and the search volume of "baked persimmons" in this region has increased by more than three times from the previous month.

Under the strong consumer demand, creative persimmon dishes are in short supply. Maofu Roast Meat in Hangzhou Creative Japanese Food Store roasts persimmons with chestnuts, pineapples and even rice cakes: the pineapple is the base, the whole persimmon is roasted on the grill, the persimmon skin is cracked, and Huang Chengcheng’s flesh is ready to come out, which is very beautiful. It is warm and sweet to bite. "80% of customers come to our store for baked persimmons." Mr. Wu, the person in charge, told the reporter.

Black Pearl One Diamond Restaurant Mushou Xixi Xiyin Restaurant takes "persimmon" as a feast every autumn. It not only makes the pulp into cold cuts and desserts, but also puts persimmon leaves and branches into dishes and cooks them into persimmon leaves, persimmon vinegar, Xixi fish, persimmon fruit and wood roasted lamb chops and other delicacies. In this way, persimmon is transformed into different food categories, so that diners can enjoy the creative dishes of persimmon from cold cuts, main courses to desserts.

According to the data of Meituan, the number of persimmon-related restaurants in Hangzhou on the platform has increased by 1.5 times since October. According to industry insiders, the same fruit, origin and taste, because the retail platform uses digital capabilities to reorganize resources of upstream, logistics, terminals and other parties, provides opportunities for diversified innovation of offline consumption, making seemingly ordinary fruits turn red and popular. In addition, as the terminal of the "persimmon economy" industrial chain, catering physical stores are continuing to promote the popularization of persimmon consumption, and enrich the consumption supply through the cooperation of online platforms, helping persimmons to gain certain operating returns while enhancing the added value of the market.

　　□ Our trainee reporter Zhang Shoukun

　　□ Our reporter Chen Lei

　　"Entering the ancient town, there are red willow barbecues, stinky tofu, big squid, milk tea and handicraft shops everywhere. The signboards are similar and the architectural styles are roughly the same. The difference may be only the address on the postcard." Mr. Zou from Shaoxing, Zhejiang, spoke out.

　　Mr. Zou has just finished a trip to an ancient town, but he has a poor sense of this trip because the commercial atmosphere of the ancient town is too strong — — I wanted to feel the history and culture quietly, but I kept hearing the cries of selling.

　　There are not a few people who feel the same way as Mr. Zou. The reporter of "Rule of Law Daily" recently found on some social platforms that many tourists complained about the over-commercialization of scenic spots this summer, including a large number of shopping places in the scenic spots, a large area and poor business order; The commercial street is too long, the landscape quality is poor, and there are widespread problems such as unclear price tag and poor service quality. There are many advertisements, which affect the tourism quality of scenic spots … …

　　A number of experts interviewed by reporters pointed out that although some places are rectifying the over-commercialization of scenic spots, they mainly ban commercial areas and advertisements, which does not touch the core of the problem. The root of over-commercialization of some local scenic spots mainly lies in the confusion of tourism development system and mechanism. Therefore, the ultimate goal of rectification should be to straighten out the system and mechanism of tourism development and stimulate the motivation and vitality of high-quality tourism development.

　　There are many names of scenic spots.

　　Tourists are disappointed and vomit.

　　Liu Yi, from Zhengzhou, Henan Province, recently drove to a 4A-level scenic spot in Guangxi for a few days. She was disappointed with this trip, and it was also because this scenic spot was too commercialized.

　　"Tickets for scenic spots in 80 yuan, if you drive into the scenic spot, you have to pay another parking fee; If you take the scenic through train, you have to pay the 50 yuan fare. Here, we can only go to the inn for dinner, and the boss will always recommend special dishes. If we don’t order the recommended dishes, we will be embarrassed. A chicken 160 yuan and a bamboo rice 20 yuan are very small, not enough for one person to eat. " Liu Yi said.

　　Some bloggers shared their experience of going to a scenic spot in Qinghai on social platforms: private cars can’t drive directly to the gate of the scenic spot, and tourists have to spend 30 yuan to buy bus tickets for the scenic spot, and the ticket money is not included in the scenic spot package.

　　"The online celebrity small train ride experience in the scenic spot is bad, and the charge is 50 yuan. Originally, there were 4 people in a row of 3 people without a fortress; Although the staff said it would run every 15 minutes, in fact, people would not leave until they were full. The destination of the small train return journey is still some distance from the scenic spot. If you don’t want to walk back, you have to spend 5 yuan money to take a battery car. There is also a sightseeing tower in the scenic area, a few kilometers away from the lake, only 4 floors, and the fee is 20 yuan. " The blogger wrote.

　　At the bottom of this blog post, many netizens commented that "the excessive commercialization of scenic spots has damaged the tourists’ experience", but some netizens also suggested that "if the scenic spots are not commercialized, it will be inconvenient for tourists to eat and travel".

　　So, does the scenic spot need to be commercialized? According to Qi Xiaobo, assistant director of Tourism Research Center of Institute of Geographical Resources, China Academy of Sciences, it is necessary to commercialize scenic spots.

　　"With the increasing demand of consumers for high-quality tourism products and special leisure services, the scenic spots need to increase diversified commercial elements accordingly. From this perspective, the scenic spot really needs commercial elements as service packages and characteristic experience products in the development process. " Qi Xiaobo said that in addition, tourism and leisure itself is a commercial service, so the scenic spot cannot be separated from the implantation of commercial elements, which can increase the income of the scenic spot and pursue the maximum economic benefits of the scenic spot. At the same time, many scenic spots can provide commercial space and platform, help the sales of agricultural special products, increase local employment, radiate surrounding tourism services, etc. by increasing commercial elements and prolonging the stay time of tourists, so as to promote the common development of surrounding people and regions and realize the social driving benefits of scenic spots. However, in the process of commercialization, scenic spots must not be excessive.

　　Over-exploitation of interests only

　　Affect the long-term development of scenic spots

　　The reporter combed some netizens’ comments on the over-commercialization of scenic spots, and found that what many tourists care about is not the commercialization itself, but the stereotyped shops, projects only for making money, unregulated soliciting, and poor quality of goods, which have affected people’s travel experience.

　　Ms. Hu, who traveled to Guizhou in August this year, spoke on the social platform, saying that the clothing used for taking pictures in scenic spots is only quantity but not quality, all of which are identical clothes and props, and the technical level of photographers and makeup artists is uneven. I wanted to feel the original ecological lifestyle here, but when I came down from the observation deck, I saw almost all hotels, only a few old houses.

　　Wang Tianxing, member of the Committee of Experts on the Rule of Law of the Ministry of Culture and Tourism and deputy director of the beijing international studies university Cultural Tourism Policy and Regulation Center, told reporters that many shopping stores in some scenic spots do not strictly control the quality of goods, and most of them are fake and shoddy products, and some even use toxic or discarded materials to make so-called special foods. In some places, some so-called museums will be added, which have no decent exhibits, just to increase the stay time of tourists and induce them to buy tickets further. Some museums are actually specialty stores with changed names.

　　According to Zhang Jing, a lecturer at Hulunbeier College, the over-commercialization of scenic spots will destroy tourists’ sense of experience and bring negative comments to the scenic spots, which will easily make the scenic spots lose potential tourists and affect the sustainable development of the scenic spots.

　　"Overloaded over-commercialized operation mode is likely to cause unsustainable ecological environment of scenic spots, and this kind of damage is often difficult to repair. Excessive commercialization of scenic spots will make the scenic spots lose their uniqueness, and will also negatively affect and destroy the local residents and culture of the scenic spots. In the process of excessive commercialization, the scenic spots will lose their comparative advantages and destroy the original cultural heritage, so it is difficult for the scenic spots to develop further and fall into a vicious circle. " Zhang Jing said.

　　Li Jing, an associate professor at East China University of Political Science and Law, pointed out that the commercialization of scenic spots can increase income, so that some cultural heritages that are on the verge of disappearing can be preserved due to the injection of maintenance funds. However, if the operators are tempted by economic interests, they may over-exploit the resources of scenic spots, but they may destroy the authenticity of cultural heritages in the scenic spots.

　　"In the process of over-commercialization of tourist attractions, precious cultural heritages such as folk art forms and national characteristics are packaged into various tourism products out of context, which undermines the integrity of cultural heritage." Li Wei said.

　　Clear positioning and strengthen rectification

　　Scientific guidance and standardized governance

　　In order to rectify the over-commercialization of scenic spots, many places across the country have taken action.

　　As early as 2019, the Ministry of Culture and Tourism deployed actions to rectify the cultural and tourism market and upgrade the A-level tourist attractions, and hundreds of scenic spots were cancelled.

　　In May 2021, Shanxi Province issued the "Implementation Opinions on Strengthening the Protection and Utilization of Cave Temples" to standardize the tourism development activities of Cave Temples and avoid excessive commercialization and entertainment of Cave Temples.

　　In July 2022, the Management Committee for the Protection and Utilization of Wulan Chaka Salt Lake Scenic Area issued an announcement, saying that according to the demands of tourists and the blocking problems in the scenic spot, starting from July 12, 2022, the travel expenses of the Chaka Tourist Distribution Center for tourism and environmental protection in sightseeing bus and 30 yuan will be cancelled; At the same time, let more than 17 tourist buses entering Chaka Salt Lake directly enter the scenic parking lot.

　　Experts interviewed believe that scenic spots are the core of tourism development, and more tourists are willing to spend money on tourism because of their good services. A major rectification of scenic spots will help promote the great development of tourism. However, for a long time, for the over-commercialization of scenic spots, the rectification mainly focused on banning commercial areas and advertisements, and did not touch the core of the problem. The root of over-commercialization of some local scenic spots mainly lies in the confusion of tourism development system and mechanism. Therefore, it is urgent to rationalize the system and mechanism of tourism development and stimulate the motivation and vitality of high-quality tourism development.

　　"China’s existing cultural resources protection system is relatively small, the management system is still not perfect, and the punishment for over-commercialization of scenic spots is weak. These comprehensive factors have led to chaotic management of scenic spots in some places." Li Wei said.

　　Li Jing suggested that relevant laws and regulations should be improved, and a trinity tourism supervision mechanism of central and local governments and tourists should be established to improve the overall quality and service level of scenic spots and promote the sustainable development of scenic spots.

　　Zhang Jing believes that managers of scenic spots should have the concept of tourism cultural innovation, and develop personalized cultural tourism projects from the perspective of tourists’ needs by cooperating with cultural innovation teams.

　　"For example, &lsquo in dongshan town, Wuzhong District, Suzhou; Frog Village ’ Because there are 61 kinds of frogs in the local area, the village has designed frog IP as a cultural feature, which has turned the whole village into a fairy tale town with frog theme, bringing unique and novel experiences to tourists and greatly improving economic benefits. The core of tourism is culture. When developing tourism products, scenic spots should not blindly copy the practices of other scenic spots, but should pay attention to excavating their own cultural characteristics and focusing on the innovative integration and development of cultural characteristic industries and tourism in order to create their own unique comparative advantages. " Zhang Jing said.

　　In Qi Xiaobo’s view, when arranging commercial elements, scenic spots should adhere to the people-oriented concept, not only to meet the commercial service needs of tourists, but also to fully consider the comfort and safety of tourists’ visiting experience, and to reflect humanistic care and commercial value from the subtleties and characteristics, rather than the shoddy and ubiquitous commercial containment.

　　"The relevant government departments should also strictly control the thresholds of investment promotion and franchising, and provide tourists with an original, pure, comfortable and moderate sightseeing and leisure space through planning review, scale control, service quality supervision, time management and space control." Qi Xiaobo said.

　　Comics/Gao Yue　　

　　　 Guan Hu has been grinding a sword for eight years, and the absurd suspense comedy joined by four emperors, Bo Huang, Yam Tat-wah, Yu Nan and Alec Su, will be fully released on April 28th. Bo Huang and Yu Nan will stage a touching love affair of "ruffian rogue falling in love with dumb widow" in the play. Recently, the film released a heavy emotional special, and they broke the scale for the first time in "Killing Life", showing a silent and shocking erotic drama.

Bo Huang: Eat when you are hungry, drink when you are thirsty, and love widows if you like them.

　　 The absurd suspense comedy "Killing Life" adapted from Chen Tiejun’s novel tells the story of how a group of people join hands to kill an "unruly" person. Bo Huang’s "Cow Sturdy" is a gangster who is not tolerated by the townspeople in Changshou Town, a thousand-year-old ancient village, and "knocking on the widow’s door" is one of his scoundrels.

　　 Guan Hu, the director, made such an interpretation of the emotion between the horse widow and the cow strong: "In people’s original imagination, there will naturally be a woman who is very attractive and sexy, and the men in the village are as greedy as water." Widow Ma is a foreigner married to Changshou Town, and she can’t speak, which makes her even more mysterious and moving. Once a stubborn cow is hit by love, it will release this "instinct". Beneath the rude appearance of cynicism and free will, Niu Jianli’s feelings for Ma Widow are out of the most primitive impulse in his heart, and this relationship between them has been fully demonstrated through a touching and meaningful erotic drama.

Yu Nan: Widow Ma was activated by the fruiting of cattle.

　　　 The horse widow’s "pressing step by step" for the cow’s firmness presents a psychological state of "refusing to return to rest" "She is very silent, but she is not without character and temperament, but she doesn’t want to show it. She needs someone to remind her, just like a system needs to activate her. " The appearance of the bull’s firmness touched the widow Ma’s heart and made her burst into a shocking side. Yu Nan interpreted it this way: "Once she is activated, she can be beautiful, dazzling and powerful."

　　　 "I will be moved by the feelings of these two people." Yu Nan said, compared with striving for strength blindly, silence often contains more power: "In fact, this man has a very weak place, but everyone sees a strong side.". On the contrary, this woman is a particularly weak person, but she is very strong at the critical moment. " When "wordless" meets "outspoken", two people are like two poles on a magnet, which has a very strong visual observability.

Next page: Guan Hu: Expressing lust is not "need" but "necessity"

CCTV News:The court is a place to show the dignity of the national legal system and judicial authority, and anyone should abide by the court discipline. However, in the process of sentencing a criminal case in Jiaxing, Zhejiang, three observers vented their dissatisfaction because they were dissatisfied with the court’s decision, insulted and threatened judicial staff in court, and tried to attack the court.

On December 25, 2018, what kind of case was pronounced by the court, what happened, and why did several observers ignore the law and make a scene in court?

Judge Lan Gui of Jiashan County People’s Court, Jiaxing City:We tried a triad-related case in which 10 people, including the defendant Zhang, were suspected of organizing leaders to participate in underworld organizations, forcing transactions, causing trouble, intentional injury and so on.

The situation in the public gallery of the black case was sudden.

It was found through trial by the court that since April 2015, in order to monopolize the local transportation market of construction waste and bulk building materials, the defendant Zhang and others have recruited social personnel, intercepted, intimidated, smashed, harassed, clamored for other transporters and construction sites, gathered people to create momentum, forced transactions, seized the market, and raised the price of the transportation market, forming an underworld organization with a large number of people, fixed backbone members and distinct levels.

Relying on the backing of violence and the reputation of the organization, the defendant has repeatedly carried out illegal and criminal activities such as forced trading and trouble-making, intervened in civil disputes and oppressed the masses, causing psychological panic to the victims and the people concerned, disrupting the order of the local construction waste and bulk building materials transportation market, undermining social security and business environment, and causing great social impact in the local area.

In 2018, this case was heard by the court twice and was pronounced in the first instance on December 25.

Although the defendant was not present, this organized crime case involving ten people attracted many people to attend. On that day, most of the audience were relatives of the defendant. According to the memory of the bailiff on duty, after the trial at 3 pm, although there were occasional discussions and exchanges, the overall order was still good.

Halfway through the verdict, a middle-aged woman sitting in the second row of the gallery, Tang, a relative of the defendant Zhang, began to look back and talk to the audience in the back row. Her voice and actions attracted many people’s attention. After being reminded by the bailiff in the front row, Tang was a little quiet. However, when the presiding judge read the sentence, she couldn’t sit still again.

　

　Tang began to move to the center of the aisle, squeezed past and tried to stand in front of the first row of bailiffs. After being stopped by bailiffs, she raised her hand and shouted.

The presiding judge temporarily stopped reading and waited for the bailiff to maintain order, but Tang’s shouting voice and movements became louder and louder, and other people in the gallery also crowded into the aisle.

Bailiff Wu Yuting:Tang started to make noise and began to insult. At first, he was threatening, that is, swearing. After he ran away, he tried to attack the court. He tried to climb the guardrail of the court several times, so he was directly pulled by the three bailiffs.

Under the influence of Tang, some observers also joined the noisy ranks. As seen in the picture, many observers were blocked in the middle of the aisle. Under the obstruction and control of the bailiff, Tang returned to the second row and still shouted at the trial area with his finger.

These observers gradually moved closer to the front row area, trying to hear the verdict clearly. The bailiff stood in a row in front of Tang and others to prevent someone from continuing to attack the trial area.

The verdict is over, and the detention in the court is now amazing.

Disturbed by these bystanders, the sentencing, which was not complicated, could not be carried out smoothly and the sentencing process was interrupted. After the verdict, they remained in court and tried to break into the court office area. Why did Tang and several other observers do this, and what kind of relationship did they have with the case?

As seen in the picture, after the presiding judge, judges, prosecutors and defense lawyers left, Tang was still standing in the middle of the aisle in the gallery, and he was emotional. The observers have left the court one after another, and when the bailiff didn’t pay attention, she made another amazing move.

Bailiff Wu Yuting:She was running around, and after she ran away, she carried a stool inside and pushed it out directly.

The bailiff recalled that at that time, they had been discouraging, but Tang continued to pick up the stool. After being stopped, he vigorously shook the facilities in the court and pushed down the seats placed in the court for the second time.

After repeated persuasion, several observers who were stranded in the court left one after another. Tang suddenly turned and rushed into the court and continued to shout loudly. After being taken away from the court, she kicked the door again. Just next to this door, the signboard of "Zhejiang Court Trial Discipline Style Code" is placed in an obvious position.

He was detained on suspicion of disturbing court order.

After the incident, the local public security organ launched a case investigation, and on December 29th, 2018, Tang and Zhang Qiu, who were involved in disturbing the court, were criminally detained on suspicion of "disturbing the court order", and another suspect, Zhang Jianmou, was released on bail pending trial.

Police investigation found that all three suspects were relatives of the defendant Zhang in the triad-related case pronounced on the day of the crime. Among them, the suspect Tang is Zhang’s cousin. She confessed that Zhang had borrowed more than one million yuan from her before he was arrested for being involved in black activities. When she heard the presiding judge say in court that all Zhang’s property would be confiscated, she was in a hurry and shouted at the judge. The other two suspects are Zhang’s immediate sister and cousin. They claimed that because they saw Tang’s actions, they thought that their elderly father needed care and thought that the sentence given to Zhang was too long.

In fact, Zhang and other defendants continued to appeal to Jiaxing Intermediate People’s Court after the verdict was pronounced in the first instance. In April 2019, the court of second instance rejected Zhang and others’ appeal and upheld the original judgment. Zhang was sentenced to 12 years in prison, deprived of his political rights for two years, confiscated all his personal property and fined 200,000 yuan for organizing and leading underworld organizations, forcing transactions, and stirring up trouble.

The case of disturbing court order was heard in court.

Tang and other three people expressed their dissatisfaction with the verdict by making a scene in court. Not only did they not have any expected effect on Zhang’s triad-related case, but they made themselves violate the criminal law, and their behavior constituted a crime of disturbing court order.

The lady standing in the dock crying quietly is Tang, who made a scene in court more than five months ago. Next to her are the defendant Zhang Qiu and Zhang, who had been released on bail pending trial. This familiar recording of court discipline was played and the trial began.

The public prosecutor showed the witness testimony of several observers on the day of the incident, proving that the defendant Tang began to abuse loudly after hearing the specific sentence read by the presiding judge and was not controlled by the bailiff.

The prosecutor read the witness testimony:When Tang broke away from the control of the bailiff, he pointed his finger at the presiding judge and prosecutor in the trial area, cursing all the local dialects. Suddenly, the scene got out of control and others began to get out of their seats.

The testimony of the presiding judge, judges, prosecutors, bailiffs and others on the day of sentencing proves that the actions of the defendant Tang and others once led to the interruption of sentencing.

Prosecutor:After the reading was completed, I saw that there were still people in the gallery who continued to make trouble, and the bailiff was also stopping it. The presiding judge has been working in the court for 30 years, and it is the first time that he has abused the judge in court. Later, in the briefing of the internal meeting of the unit, he also obtained threats and intimidation from the other party’s abuse in court, and said that he would kill all the judges’ families, and the personal of judicial personnel and family members had been threatened.

The public prosecution agency also showed the surveillance video of the west gate of the court on the day of the incident: at 15:56 pm, the observers walked out of the court building and left the court one after another, while the defendant Tang tried to go inside the court and finally left under the obstruction of the police.

At 16 o’clock in the afternoon, the monitoring of the east gate of the court showed that the defendant Tang rushed to the door and grabbed the court door with one hand to stop a police car from leaving. Then she called other relatives and stood in a row to block the exit.

However, the court pronounced the sentence in a video session on the same day, so the defendant was still in the detention center. Subsequently, the court staff allowed Tang to check in the car and found that there was no one. Tang returned to the door. Instead of leaving, she continued to guard the door, propping her back against the door.

Three minutes later, seeing a car coming in, Tang continued to block the car and leaned against the hood of the vehicle.

Stopped by the iron gate, Tang continued to abuse loudly and spit at the court staff to vent his emotions. After some uproar, Tang and other talents left the court one after another.

In the trial, all three recognized the facts of the crime.

In the court, three defendants, including Tang, recognized the criminal facts accused by the public prosecution agency. The public prosecutor believes that Tang plays a major role in the joint crime and is the principal offender, so he should be given a heavier punishment. However, Tang knows that his actions disturb the court order and still carries them out, which is subjective and intentional.

It is completely different from the arrogant attitude of making a scene in court and blocking the door. During the trial, Tang has been crying and expressed his regret.

Tang:Presiding judge, I was wrong, I was wrong.

Zhang Qiu:We were wrong. We won’t do this next time. Please forgive us and give us a chance.

At the same time, Tang’s defender believes that Tang did not lead or collude with other defendants to commit acts of disturbing order. The three were not joint criminals, and Tang was not the principal offender. Tang, on the other hand, has a low level of education and lacks legal common sense, because he made this behavior on the spur of the moment.

Regarding whether the three defendants proposed by the defender were joint crimes in the whole incident, the court held that before the trial, several defendants did not plan in advance, but the defendant Tang’s actions triggered a series of subsequent behaviors.

At the same time, the judge believes that Tang and others gathered to make trouble in the court, which not only led to the forced interruption of the verdict, but also caused the three people to insult and curse loudly in the local dialect, which greatly damaged the personality and reputation of the judicial staff who normally performed their official duties and brought great psychological pressure to the case-handling judge.

Ma Weiqin, Judge of pinghu city People’s Court:From this case, we can see that our law enforcement judge was afraid to go to work after disturbing the court order. It was a period of time when her family took her to work, so it was enough to show the personal influence of this behavior of disturbing the court order.

Three people were sentenced to different sentences in court.

On May 29, 2019, the court made a judgment in court: all three defendants were guilty of disturbing court order, among which the defendant Tang was sentenced to one year and two months in prison, the defendant Zhang Qiu was sentenced to ten months in prison, and the defendant Zhang was sentenced to nine months in prison with a suspended sentence of one year and three months.

Article 199 of China’s Criminal Procedure Law stipulates that in the course of court trial, the presiding judge shall give a warning to stop the participants or observers who violate the court order. Those who do not listen to stop can be forcibly taken out of the court; If the circumstances are serious, a fine of less than 1,000 yuan or detention of less than 15 days shall be imposed.

Those who gather people to make trouble, attack the court or insult, slander, threaten or beat judicial personnel or participants in litigation, thus seriously disrupting the court order and constituting a crime, shall be investigated for criminal responsibility according to law.

According to Article 309 of the Criminal Law of People’s Republic of China (PRC), anyone who disturbs the court order in any of the following circumstances shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention, public surveillance or a fine:

(1) Gathering people to make trouble and attack the court;

(2) Beating judicial personnel or participants in litigation;

(3) Insulting, slandering, threatening judicial personnel or participants in litigation, refusing to listen to the court to stop them, and seriously disturbing the court order;

(4) Disrupting court facilities, robbing or destroying litigation documents and evidence, and other acts that disturb court order, if the circumstances are serious.

Legal experts believe that the three defendants in this case did not listen to stop, gathered people to make trouble, insulted, slandered and threatened judicial staff, which was essentially an act of challenging legal authority.

In this case, the defendant claimed to make trouble in court because he was dissatisfied with the verdict. Experts believe that his demands should be expressed in a rational way, rather than venting his emotions by gathering people to make trouble in court.

There is such a city map

It’s marked densely

Enterprises that produce, store, and operate hazardous chemicals

However, in the same area

Layered on the map again

158 sites of the Red Revolution…

This is our country

An important source on the West-East Gas Pipeline

The heart of the energy industry

Famous as the "Holy Land of the Revolution" –

Yan’an Baota District!

Baota District

On one side are the red artifacts all over the precinct

Extremely flammable brick and wood structure site of the Red Revolution

There is no room for mistakes

On one side are the underground oil and gas pipelines.

And thousands of vehicles speeding on the ground

Natural gas truck

It is always about the safety of the entire city!

The Burden of "Defending Yan’an"

On the shoulders of a team.

Born in Yan’an Cave

Has been guarding this city for half a century

Baota fire rescue station

As the guardian of the people of the old district

They are fighting every day and always responding to emergencies

Facing blood and fire at any time

The test of life and death…

01

I wasn’t born fearless.

Only the brave who stand up

In the early morning of April 26, 2014

Deputy Squadron Chief of the Pagoda Fire Squadron at the time

Zhao Jiangchao suddenly received a phone call –

A refinery has two 5,000 cubic meter storage tanks

There was an explosion. There was a fire.

Zhao Jiangchao’s heart suddenly reached his throat

When he quickly led the team to the scene of the fire

The ignition point is burning violently

The tops of the two adjacent cans have also caught fire

Fierce flames are engulfing the factory

"There are 26 oil storage tanks adjacent to each other

If mishandled, an explosion occurs

The entire factory area and even the entire township

Likely to be razed to the ground "

Remember the scene

Zhao Jiangchao still has lingering fears

"On one side is a secondary explosion that could happen at any time

On one side, the flowing fire is still spreading wantonly…

If it cannot be extinguished in time

The safety of firefighters and tens of thousands of people at the scene

Will be threatened. "

At this moment, the players’ physical strength and endurance

Has reached the limit

At a time of life and death

Zhao Jiangchao in the sea of fire shouted:

"Set up a team

Over the flowing fire, over the fire embankment! "

He leads two firefighters

Jumped into a waist-deep sea of fire

Forced onto the top of the tank

"Pressure, put out the fire!"

Field Command launched a general attack order

And 11 hours went by.

The fire that has been reignited many times has finally been extinguished

Zhao Jiangchao and his team, who were already exhausted

He breathed a sigh of relief.

Afterwards, they found out

The water gun that was too late to take away has been burned…

I don’t think about life and death, and I don’t have time to be afraid

Focusing only on how to

Fire heroes who put out the fire

Almost with my own flesh and blood

Avoided a devastating disaster.

Don’t back down at the moment of life and death

Dare to show your sword in times of crisis, when the party and the people call

They take risks.

In the test of life and death

They are not afraid in the face of danger, they charge ahead

Always fight where the people need it most

02

Behind the miracle of "zero casualties"

It is a scientifically accurate "pagoda experience"

Yan’an Baota District

In addition to petrochemical companies

There are many vehicles for transporting hazardous chemicals

There are also many high-rise buildings

On 16 square kilometers of land in the core urban area

There are 454 high-rise buildings

And high-rise building fire prevention and control

All over the world.

They are all social problems that extremely test the firefighting ability

One night in January 2021

Pagoda Fire Rescue Station received an alarm

A 30-story residential building caught fire

More than 400 residents were trapped in the building

The situation is very critical

When the team leader Liu Biao arrived at the scene

Black smoke billowed throughout the tall building

The toxic smoke is spreading at breakneck speed.

The water source is difficult to connect in a short period of time

How can more than 400 residents be evacuated quickly?

Just when people are panicking

Liu Biao quickly calmed down

Immediately lead the team to identify the source of the fire

When it is determined that a cable well has burned through

He made an astonishing decision.

Require all residents in the building

All go back to their rooms and lock the doors

Close the gap

"More than 400 people in the building are not running out

Let everyone sit and wait to die? "

Facing the doubts of the crowd

Liu Biao insists on his scientific judgment.

Cable well fire in high-rise building

Often limited to

Burning in the vertical shaft

It’s more dangerous for people to run away from the house.

People can be kept indoors

This means that firefighters have to work in less time

Speed up fire suppression

"Firefighters enter the building

Fixed hose every 5 layers

Delivering water to the top of the building

Implement high-level pouring and fire extinguishing for cable wells! "

critical moment

Liu Biao quickly came up with a scientific plan!

With his order

10 firefighters rushed into the building

Water flows into the hose

Filling cable well

Soon, billowing smoke turned from black to white

In less than half an hour

The fire in the cable well was successfully extinguished

All the residents in the building were rescued safely!

Perfectly created

High rise cable well fire

Rescue "Zero Casualty" Miraclebehind

It’s the commanders and fighters of the pagoda fire and rescue station

Scientific and accurate command and decision-making

It’s their years of scientific training

And the experience and wisdom accumulated in emergency response

After 50 years of combat practice

They are based on the reality of Baota District

Close to the actual combat training elite soldiers, for the high-rise building fire fighting difficulties

They developed a number of innovative equipment and equipment, effectively solving the problem of high-rise buildings

The problem of fire fighting and water supply dismantling

　Drought and little rain throughout the year

　They summarized and compiled relevant theoretical textbooks

　Fire fighting and rescue for similar areas in the province

Provides "Pagoda Experience"

03

This group of good descendants

As real as Zhang Side!

The stationmaster Sun Shuai has not been in office for a long time

Just ran all over

158 former sites of the Red Revolution within the jurisdiction

He found a way to protect the site of the Red Revolution

Far from being as simple as imagined

Brick and wood buildings have a very low fire rating

Cultural relics displayed internally

There are also books, dossiers, letters

Also flammable

"These former sites of the Red Revolution

Record our party

The Course of Struggle in Yan’an Period

Maybe a cigarette butt accidentally thrown by a tourist.

Even a small spark of an electrical short circuit

Will cause irreversible damage to it "

No matter how successful the rescue is, it is better not to happen!

For 50 years, Pagoda Fire Rescue Station

The first lesson for each team member

They all visit the former site of the Red Revolution

Recite the oath and revisit the team’s history

And the first test for them

Just memorize

Every corner of the old revolutionary site

Even the circuitry in every room

The location of each socket

For 50 years, they

"Defend the site of the Red Revolution like an eye"

Created the site of the Red Revolution for half a century

The fire miracle of "Zero Fire"!

Every inspection

It’s all spiritual baptism

Every perseverance

It’s all about faith.

August 2009

Pagoda station commanders and fighters as usual

Came to the "Bayi" Nursing Home again

Former 359th Brigade Old Red Army Mao Guangrong Old Man

Grab the commander’s hand and say emotionally

"You are good descendants, Just like Zhang Side! "

With the encouragement and inspiration of the old Red Army

They established the "Zhang Side Fire Service Brigade"

Helping the elderly, poverty alleviation and disaster relief

14 years have passed.

Although the team members have changed batch after batch

But the purpose of serving the people wholeheartedly

It has never changed!

Late Autumn 2020

When they went to the countryside to spread fire knowledge

Met Uncle Wang Shizi

I learned that the old couple’s children were not around

The team members took the initiative to come to the door to help

The corn is ripe

Hurry up and put it away for the elderly

Winter is cold

Pulled in a cart of chopped firewood

Weekend leisure time

You dig the sink, you clean the yard.

I heard that the elderly have poor hearing

The team members donated money to buy hearing aids

Uncle Wang clearly remembers every team member

Praise everyone:

"They are so nice

They took good care of us. "

Protect the people of the old district, protect Yan’an!

This one was born in Yan’an cave 50 years ago

The heroic team that dares to go up the mountain of knives and the sea of fire

Always stay on the front line

Always fight in the most dangerous place

When the fire hits, they are a way to save lives

Flood raging, they are the ark of hope

When danger strikes, they take another leap

Become a hero from the sky

Save the people from fire and water

Helping people in distress

Give strength to the people!

This year, it is the General Secretary of the Supreme Leader

For the national comprehensive fire rescue team

The 5th Anniversary of the Flag and the Instructions

From "olive green" to "flame blue"!

Although the uniform is changed

But they

The original vow to protect the peace and happiness of the people

Never changed

　　Xinhua News Agency, Frankfurt, September 3 (Reporter He Lili, Zhang Fan) A knowledge sharing exchange meeting on "German keywords" was held in Frankfurt, Germany on the 1st. Participants jointly discussed German keywords such as "learning from each other" and "seeking common ground while reserving differences", calling on China and China to continue to strengthen cultural exchanges and jointly address global challenges through multi-field cooperation.

　　According to the organizer, Institute of Contemporary China and the World, German experts and scholars present at the exchange held in-depth discussions on the theme of "Sino-German dialogue and mutual learning of civilizations", relying on the German-Chinese comparative book "Key words: civilization ideas".

　　Mittag, a sinologist and director of Sinology Department at the University of Tubingen, Germany, said that the book China Keywords: Civilized Ideas selected 80 keywords, which were divided into four parts: cultivation, people-oriented, good governance and communication, which generally corresponded to "self-cultivation, keeping the family in order, governing the country and calming the world" in the Confucian culture of China, and had strong practical significance.

　　German educator Selkan arslan said at the exchange meeting that he was deeply impressed by key words such as "learning from each other", "seeking common ground while reserving differences" and "brainstorming", which emphasized the concepts and principles of openness, respect and cooperation.

　　In arslan’s view, Germany and China have much in common. Both countries are committed to promoting economic growth and improving people’s living standards through education and innovation. Through the exchange of knowledge and ideas, Germany and China can learn from each other, achieve mutual benefit and win-win results, and find solutions to jointly meet global challenges. He believes that it is particularly important to respect and understand the differences between the two countries in the cooperation between the two sides.

　　Scheuermann, former speaker of Hanau City Council, was also impressed by the key word "learning from each other". He believes that both Germany and China have great heritage of their respective national cultures, and the two countries have appreciated each other and communicated closely for many years. "Learning from each other is the key to ensure the success of German-Chinese cooperation and exchange."

　　Neusser, the former Asia-Pacific Affairs Officer of the Ministry of Economy, Energy, Transport and Regional Development in Hesse, Germany, mentioned another key word — — "Harmony without difference". He said that Germany and China are important trade partners, and the close cooperation between the two sides has brought benefits to the two peoples. "In my opinion, this is exactly ‘ Harmony without difference ’ The practical significance of. The two countries have crossed each other’s different cultural backgrounds, worked hard to enhance mutual understanding and continuously deepen cooperation. "

　　Lu Cairong, deputy director of the Chinese Foreign Languages Bureau, said by video link that the knowledge sharing exchange of "China Keywords" was based on books, sharing the civilized wisdom of the Chinese nation, such as caring for humanity, valuing the people, keeping honesty, worshiping justice, seeking harmony and seeking common ground, which was helpful to promote Sino-German dialogue and mutual learning of civilizations.

　　Huang Changyang, Consul General of the Consulate General of China in Frankfurt, said in his speech that both the Chinese nation and the German nation have a long history and splendid culture. He sincerely invited the German people to take a walk in China, feel the unique charm of Chinese civilization, and have a more comprehensive and in-depth understanding of China.

　　The multilingual series of "China Keywords" covers more than 20 topics and more than 20,000 "keywords" items, such as Chinese modernization, governing the country, civilized ideas, precision poverty alleviation, the Belt and Road Initiative, diplomacy and global governance, and military and national defense. It is organized and compiled by China Foreign Languages Bureau, Institute of Contemporary China and World Studies and China Translation Research Institute, and published by New World Publishing House.

　　Drink water in a graduated "ton barrel" to measure the daily water consumption; The slightest movement will hurt the muscles and bones, and minor ailments will continue … … Recently, "crispy college students" has become a hot new word on major social platforms. Research data show that the physical quality of college students may show a downward trend. Experts suggest that the improvement of college students’ physical quality is "imminent". It is very important to strengthen health education among students and encourage them to keep exercising.

　　Yangzi Evening News/Zi Niu News reporter Yang Tianzi

　　● Portrait of "Crispy College Students"

　　Someone went to the hospital four times a semester.

　　"Crispy college students" refers to the "brittle phenomenon" of contemporary college students who are young but have many physical problems. Some netizens also laughed and said that this is another concept of "crunchy shark". On major social platforms, there are all kinds of bizarre injury stories: "Stretching and twisting your neck." "Brush the funny video and the lungs are laughing." "I didn’t wait until the pig’s foot meal was sad to enter the hospital." "bike-sharing rode too much coccyx dislocation."

　　"My roommate is real ‘ Crispy skin ’ I went to the hospital four times a semester. I estimate that the doorman will know me and my classmates soon. " Xiao Zhu, a college student in Nanjing, told reporters that he became a full-time "accompanying doctor" of his roommate last semester. "Run a step, sprained my ankle; Stayed up for a few more days, bleeding at the fundus; Hu had a stomachache after eating and drinking sea water, and went to have a gastroscope again. The most outrageous time, as long as I lie down, I can’t breathe, I can only sit and sleep, and I ran to the hospital to do a CT, which is said to be a lung nodule! "

　　After recovery, Xiao Zhu and her roommates made a serious summary, probably because they let themselves go too far. "Must be eating too much; There must be too much air conditioning; I must have slept badly last night … … Swear to the death and deny yourself ‘ Crispy ’ ！”

　　Some students began to "keep healthy" and use "tons of barrels" to drink water.

　　"At that time, I paid special attention to health preservation and bought myself a 1600ml kettle called ‘ Tons of barrels ’ 。” Jess Zhang (a pseudonym), a junior girl from a double-class university in Nanjing, told the reporter that she had seriously carried out "health management" in order to stop being "fragile". It is understood that tons of barrels are actually sports cups with super-large capacity (generally 1.5-3 liters). Different from ordinary water cups, most of the "ton barrel" bottles are marked with time and water consumption scales, just like an alarm clock to remind you to drink water regularly.

　　In addition to using "tons of barrels" to record the amount of water he drinks, Jess Zhang also bought a large box of steam goggles online, and gave his eyes a hot compress every night before going to bed. "I even went to bed early. I must bite my teeth and climb into bed at 11: 30. I forced myself to close my eyes when I was not sleepy."

　　Unfortunately, this life only lasted less than half a month. "Because it’s really too much to take tons of barrels out ‘ Obvious bag ’ Yes, it’s a huge bucket, and I found that there are not many opportunities to drink water. The library also provides hot water, so just bring an ordinary cup. " Jess Zhang’s health management lost face after all.

　　● Scholar research

　　The study of "crispy skin" has been written into the paper, and the physical fitness of college students may have a downward trend

　　Jess Zhang has his own understanding of "crispy skin": "I don’t think it can be called ‘ Crispy skin ’ Perhaps college students have relaxed their self-management. In fact, everyone’s physical fitness is still ok, and we all pass the basic physical fitness test. I have a senior who insists on getting up and running at six o’clock every morning. She is very self-disciplined, and finally the graduate students are admitted to the University of Pennsylvania. But I can’t do this, she is too hard on herself. "

　　Such "vicious people" are a minority after all. Recently, Zhu Xiaomin, a lecturer at Nanjing University of Aeronautics and Astronautics, published an article "Analysis and Research on the Physical Fitness of College Students" in the journal "Cultural and Sports Supplies and Technology", and selected 1,800 college students as the survey objects. According to the data of the respondents, the body shape of college students shows certain gender characteristics, with a higher proportion of overweight and obesity for boys and a higher proportion of underweight for girls. There is no significant difference in malnutrition between boys and girls. The vital capacity of girls is better than that of boys, but the overall level is average.

　　Through the analysis of the basic data, we can see that the physical quality and health status of college students are declining year by year. The excellent proportion of students in the speed test of 100m running is less than 10%, which is far from the current national expectation for the health level of teenagers. The excellent rate of strength test is even lower, which has something to do with the test items. Some students have good absolute strength, but their relative strength in the pull-up test is weak. It may also be that students lack practice and cannot give full play to their own strength correctly.

　　The article mentioned that at present, college students are short of exercise time, unhealthy living habits, and lack of concentration during the prescribed gym exercise time. It is urgent to improve the physical quality of college students in China. It is necessary to cultivate their health awareness, enrich outdoor activities, advocate a balanced diet and reasonable nutrition, and especially arrange work and rest time reasonably.

　　Listen to the doctor say so.

　　It is very important for college students to stop "fragile" and insist on exercising and strengthen health education.

　　Dai Ying, the chief physician of the Health Management Center of the Second Affiliated Hospital of Nanjing Medical University, told the reporter that "crispy skin" may be a kind of self-mockery of the current college students, but it is not difficult to see that the students gradually realize the importance of health.

　　Although the cases such as "breaking a sneeze" are relatively extreme, they reflect the outstanding bone problems of young people. Generally speaking, calcium loss will accelerate with age, but in recent years, it is obvious that with the change of living habits, the problem of calcium deficiency among young people is serious. "Students’ academic pressure, less exercise, lack of opportunities for outdoor activities to bask in the sun, and drinking more carbonated drinks are all likely to cause calcium deficiency." Dai Wei said.

　　In addition, Dai Ying found that the problem of overweight is also a common problem. Many young students have high uric acid and fatty liver, and these "middle-aged diseases" are gradually becoming younger. However, deliberately losing weight after overweight will lead to unbalanced nutrition, decreased bone mass and a vicious circle. Daily in the neurology clinic, Dai Ying also found that the mental health status of young people can not be ignored. Many students are in a state of insomnia and depression because of the pressure of entering a higher school, employment and emotional problems. To this end, Dai Ying appealed that schools should pay more attention to students’ physical and mental health, carry out health education, encourage them to participate in outdoor activities, advocate balanced diet and reasonable nutrition, especially arrange work and rest hours reasonably, and increase the frequency of physical examination and psychological examination.

　　On September 1, 2020, Menghai County Public Security Bureau transferred the case of suspects Hong Qiao, Cao Zeqing, Zhang Chenguang and Qi Wenqiang suspected of intentional homicide and theft to Menghai County People’s Procuratorate for examination and arrest by approval of arrest. After being accepted by Menghai County People’s Procuratorate, on September 4, 2020, Hong Qiao was arrested on suspicion of intentional homicide and theft. The criminal suspects Cao Zeqing and Zhang Chenguang were arrested on suspicion of intentional homicide; The criminal suspect Qi Wenqiang was arrested on suspicion of theft.

　　According to previous media reports, the missing girl Li Mouyue was born in 1998, and graduated from the flight attendant major of Cultural Tourism College of Jiangsu Vocational and Technical College of Economics and Trade in June this year.

　　At 10: 42 am on July 9, Li Mouyue left Maqun Community, Qixia District, Nanjing alone, and then the phone was turned off, and neither WeChat nor QQ responded.

　　On July 13th, his father, Mr. Li, reported to Maqun Police Station of Qixia Branch of Nanjing Public Security Bureau for help.

　　According to the feedback from the police, Li flew from Nanjing to Kunming, Yunnan on July 9, and from Kunming to Xishuangbanna on the evening of the 9 th. After getting off the plane, he arrived at Xinghai checkpoint in Menghai County at 9: 16 pm, and then there was no clue.

　　In an interview with the media, Mr. Li said that he inquired about his daughter’s last whereabouts, and it can be seen that her daughter went to Menghai County, Yunnan Province with a purpose. "After she got off the plane in Xishuangbanna, she took a bus to Xinghai checkpoint in Menghai County. The time between them was very tight and very hasty."

For several months, Li Ziqi, a short video creator in online celebrity, stopped updating his accounts on major video platforms, even during the Mid-Autumn Festival, which triggered widespread discussion and speculation on the Internet and the media. Although Li Ziqi’s video production cycle is long and the release frequency is low, her last video work was "Chai Mi You Yan Jiang Vinegar Tea" released on July 14, 2021, and this vacuum period was quite abnormal.

According to media reports, the reason why Li Ziqi stopped working is that she recently fell into an equity dispute with the online celebrity brokerage company (MCN) she signed with. Li Ziqi’s total number of fans on major video platforms exceeds 100 million, and the traffic is amazing, which has considerable cash value. The huge benefits arising from this are mastered by Hangzhou Weinian Brand Management Company (referred to as Hangzhou Weinian) behind her.

After 50 days off, Li Zikai replied in his social account at the end of August 2021 that "capital is really a good means!" , passed the gap between her and the capital.

What is the reason behind Li Zikai’s stop? From this incident, we can get a glimpse of the business model deduction and benefit distribution structure of online celebrity economy, and discuss how the corporate governance mechanism can balance the game between stakeholders.

The cooperation framework is divided into two parts.

Li Ziqi, whose real name is Li Jiajia, started shooting and making short videos on the theme of food in 2015, and initially released her works mainly on American films. In early 2016, Sina Weibo launched a program to support content creators. Thanks to this, Li Ziqi began to move to Weibo.

At this time, Liu Tongming, the founder of Hangzhou Weinian, got in touch with Li Ziqi, and began to provide services such as Weibo resource promotion for Li Ziqi by contract mode in September 2016. In November of that year, Li Zikai became famous for the short video "Lanzhou Beef Noodles" fire. With more professional software and hardware support, the quality of Li Ziqi’s video production has been further improved, and remarkable progress has been made in video picture composition and light application.

In May 2017, Li Zikai disclosed his life experience due to cyber violence and announced that he would "temporarily stop". The incident prompted Li Ziqi and Hangzhou Micro-reading to cooperate deeply. In July 2017, the two sides jointly invested 1 million yuan to establish Sichuan Ziqi Culture Communication Co., Ltd. (referred to as Ziqi Culture). Li Ziqi holds 49% of the shares in her real name, Li Jiajia, and serves as the executive director and legal representative of the company; Hangzhou Weinian holds 51% of the shares, and Liu Tongming is the company’s supervisor.

The cooperation between Li Ziqi and Hangzhou Micro-read adopted a common mode in online celebrity’s economy, which divided IP creation and commodity realization into two parts. Ziqi Culture is operated by Liziqi himself on a daily basis, focusing on the content itself and providing quality video production to create Liziqi IP. As an MCN organization, Hangzhou Micro-Reading provides background support and is fully responsible for the promotion, realization and supply chain operation of Liziqi consumer brand.

Deduction and upgrading of business model

The theme of Li Ziqi’s video includes not only traditional China delicacies such as peach blossom wine and loquat crisp, but also traditional crafts such as pen making and embroidery. Her works are both antique and pastoral, and are widely welcomed by netizens. With the increasing number of fans on major video platforms, how to realize traffic has become the focus of Hangzhou micro-reading business model.

The simplest mode of realizing video traffic is advertising. However, the income from advertising is not high, and the utilization efficiency of traffic is not good. Hangzhou Weinian is relatively restrained in commercial realization. It has not implanted advertisements in Li Ziqi’s videos, nor adopted the live broadcast mode of Viya and Li Jiaqi. Instead, it has chosen to cultivate and accumulate its own brands and realize it through e-commerce sales.

After Liziqi’s fans in Weibo exceeded 10 million, Hangzhou Weinian launched Liziqi Tmall flagship store in August 2018. The main products of Liziqi brand are traditional foods with regional characteristics but no well-known brands, such as snail powder, lotus root starch, flower cakes, etc. Soon, its sales exceeded 10 million yuan and began to grow at a high speed. According to the statistics of "The Most Growing New Consumer Brand in China in 2021", the sales of Liziqi brand reached 1.6 billion yuan in 2020, a year-on-year increase of 300%.

After the brand sales increased, Hangzhou Weinian began to strengthen the penetration of the supply chain to ensure the quality of products. For example, Hangzhou Weinian first chose Guangxi Zhongliu Food Company for snail powder OEM, and then established Xingliu Food to produce snail powder in July 2020, and introduced Chuangliu Food with its OEM background to hold 30% of the shares. In this way, the company’s supply chain has evolved from the entrusted processing mode to the self-produced mode, further enhancing its profitability and industrial control.

Online celebrity economy drives local industries.

More than that, Li Ziqi’s promotion of local cuisine can also promote the development of local industries.

Take the most typical snail powder for example. Although Liuzhou municipal government attaches great importance to the snail powder industry as a local specialty snack, the overall productization and branding of Liuzhou snail powder are not high. In 2018, Liuzhou also issued a number of policies and measures to comprehensively promote the industrial upgrading and development. However, local brands of snail powder such as Haohuan snail, Xiluohui and snail overlord can only achieve monthly sales of hundreds of thousands of bags. In 2018, the output value of bagged snail powder in Liuzhou was about 4.5 billion yuan.

Since July 2019, Liziqi began to publicize and promote snail powder. The monthly sales of "Liziqi" brand snail powder soon exceeded 1 million bags, exceeding the sales of local brands accumulated for many years. In 2020, the single product sales of "Liziqi" brand snail powder reached 500 million yuan.

Moreover, the entry of Liziqi brand greatly increased the social exposure of snail powder, which promoted the rapid development of related industries in Liuzhou. In 2019, the total output value of snail powder in Liuzhou exceeded 6 billion yuan. In 2020, Liuzhou will achieve the goal of "three billions" of snail powder industry: the sales revenue of bagged snail powder will reach 11 billion yuan, the sales revenue of supporting and derivative industries will reach 13 billion yuan, and the sales revenue of physical stores will reach 11.8 billion yuan.

In addition, Li Ziqi’s video has a high degree of attention on overseas video websites such as YouTube because of its strong national style. The People’s Daily once issued a document affirming her positive role in cultural output. Li Ziqi’s overseas influence has driven the rapid growth of Liuzhou snail powder export. The export value of Liuzhou snail powder in 2019 was less than 1 million yuan, but the export value increased to 30 million yuan in 2020, an increase of 34 times.

On August 15th, 2020, Li Jiajia was elected as a member of the 13th All-China Youth Federation. Three days later, Liuzhou Municipal Party Committee and Municipal Government held a special investment meeting with Liziqi brand to introduce Hangzhou Weinian to invest in the local snail powder factory.

Affected by the epidemic, economic growth in many areas has been weak since the beginning of 2020. However, the snail powder industry in Liuzhou City took advantage of this opportunity to stimulate sales demand through the online celebrity effect, showing a thriving trend. In 2021, Liuzhou City also proposed the goal that by 2025, the comprehensive output value of the whole industrial chain of snail powder will exceed 100 billion yuan.

Brand creates great value.

Hangzhou Weinian was founded in 2013, formerly known as Hangzhou Weinian Technology Co., Ltd., which is a online celebrity brokerage company. Hangzhou Weinian mainly deals with IP incubation, brand research and development, video production and e-commerce operation in the fields of food life, fashion and beauty, and the overall team size is about 500 people. Hangzhou Weinian has strong traffic resources on Sina Weibo and other platforms. KOL (opinion leaders) incubating or cooperating on major platforms also include some online celebrity with millions of fans, but their influence is far from that of Li Ziqi.

Since 2016, a large amount of capital has begun to lay out the MCN industry in China. After Weinian Technology obtained the angel round investment from Qiyi Capital in May 2016, it actively sought and cultivated online celebrity with potential. Liu Tongming began to get in touch with Li Ziqi and started preliminary cooperation. In May 2017, when Li Zikai suffered cyber violence, Huaying Capital and Zhuoshi Capital, which are well-known in the TMT field, made tens of millions of A-round investments in Micro-reading Technology. After deeply bundling Li Zikai, Weinian Technology introduced the equity investment of Chenhai Capital in November 2017. Just before Li Ziqi’s Sina Weibo fans were close to 10 million, and they were about to begin to realize their cash, Micro-Reading Technology received a series B financing of 80 million yuan invested by Mango Wenchuang Fund and Sina Weibo Fund in May 2018.

Micro-Read Technology positions itself as a video organization with online celebrity incubation ability, brand research and development ability, commercial realization ability, supply chain integration ability and rising channel of film and television. According to reports, the company had 75 million fans in the B round of financing, with 1 billion monthly broadcasts. The incubation cost of each active fan was about 0.2 yuan, and it had a certain scale of operating cash flow before it was commercialized on a large scale.

In August 2019, the first anniversary of the launch of Liziqi Tmall flagship store, Hangzhou Weinian introduced Hongfan Capital and Suibi Qiushi for the C round of investment. The success of Liziqi Tmall flagship store shows that the company’s business model of building IP and realizing brand realization has gone through. In July 2020, Hangzhou Weinian changed its original company name to Hangzhou Weinian Brand Management Co., Ltd., and the industry changed from "other technology promotion services" to "Internet retail" to emphasize the company’s cross-border new consumer brand positioning. Shortly thereafter, Huaxing New Economic Fund and Zhongyuan Capital made a new round of equity investment in October.

In July, 2021, Hangzhou Weinian introduced ByteDance’s Quantum Leap as a strategic shareholder, holding 1.48% of the shares, and some old shareholders such as Huaxing New Economic Fund raised their stakes and followed suit. According to media reports, the valuation of Hangzhou Weinian in this round of investment is as high as 5 billion yuan.

It can be seen that the successful creation of Liziqi brand has created great value.

Unbalanced distribution of interests

However, it was ByteDance’s high share price that stimulated Li Jiajia. Capitalists are enjoying the successful feast of "Liziqi"!

First of all, the founding team of Hangzhou Weinian benefited the most. The biggest beneficiary is Liu Tongming, chairman and general manager of Hangzhou Weinian. As the largest shareholder of the company, he directly holds 19.5% of the shares, and ultimately benefits from 20.2%, worth about 1 billion yuan. Ranked second is Lou Yongjian, the company’s director. In July 2020, Lou Yongjian first appeared in the company’s shareholder list. He also served as the chairman of key subsidiaries such as Xingliu Food and belonged to the company’s core entrepreneurial team. His ultimate beneficial share is 16.5%, worth more than 800 million yuan. In addition, Luo Yi, the director of Hangzhou Weinian, also holds 3.9% of the shares, with a value of nearly 200 million yuan.

Lou Yongjian not only holds 2.2% of the shares directly, but also reflects the rest of the shares through the 15% held by the two shareholding platforms, Micro-Nian Xingchen and Micro-Nian Xingyao. However, Lou Yongjian is a 95% funded LP in these two partnerships, while Liu Tongming can control the two partnerships by holding only 5% of the shares in Weinian Sea as a GP. Through this structure, Liu Tongming can directly control the total shareholding of 34.5%, exceeding the "one-vote veto" ratio of 33.3%. It can be seen that although Hangzhou Weinian has been diluted by seven rounds of financing, Liu Tongming still has a strong control over the company’s equity.

The B-round investor Mango Wenchuang Fund withdrew in July, 2020, and achieved a lot of returns in the investment period of only two years. Although the early investors have made a profit of more than 10 times, with the traffic support brought by ByteDance’s shareholding, Hangzhou Micro-Reading still has the potential for further development and appreciation.

However, as the founder of Liziqi IP and the biggest contributor to the company’s traffic, Li Jiajia himself did not hold the equity of Hangzhou Weinian and could not benefit.

Li Jiajia’s income mainly comes from the cooperation and sharing contract she signed with Hangzhou Weinian, and the sharing ratio is probably not high. Li Jiajia’s failure to cash in advertising and live broadcast is not conducive to her own income sharing, but mainly cultivates the value of Liziqi brand. However, under the existing benefit distribution structure, Li Jiajia can only get a share of income, but can’t enjoy the appreciation of the equity of the company where the traffic is realized, thus missing the largest part of the value-added income of "Liziqi" IP.

Vividly speaking, she has become a "tool person" in the industrial chain of MCN institutions. If the brand Liziqi is widely recognized by the market, Hangzhou Micro-Reading will gradually weaken Li Jiajia’s role, and her previous efforts will only be to make wedding dresses for others.

Game of creative subject governance

At present, Ziqi Culture is the authentication subject of early publicity accounts such as Liziqi Weibo account and Liziqi WeChat official account account, and also owns most trademarks related to Liziqi IP. The company has a small number of people, and there is no board of directors, only one executive director. Li Jiajia holds 49% of the shares in the company, as a legal person and executive director, with great influence and one-vote veto.

However, Hangzhou Weinian is the largest shareholder of Ziqi Culture and has relative control. According to the Company Law, the replacement of executive directors and legal representatives is a general voting matter that can be passed only with more than half of the voting rights. If there are no special provisions in the articles of association of Ziqi Culture, Hangzhou Weinian, which holds 51% of the shares, has the ability to forcibly remove Li Jiajia and take over the company. In addition, the company’s daily business policy and investment plan, the company’s profit distribution plan, etc. are all general voting matters, and they are also within the scope of Hangzhou’s ability to make decisions.

Moreover, Liu Tongming, as the supervisor of Ziqi Culture, not only has the right to propose an extraordinary shareholders’ meeting, but also enjoys a series of rights, such as checking the company’s finances and proposing shareholders’ meeting proposals, and can check and balance when Li Jiajia does not cooperate.

According to the mandatory provisions of the Company Law, Li Jiajia can veto the resolutions on major issues that require more than two thirds of the voting rights, including amending the Articles of Association, increasing or decreasing the capital and changing the company form, etc. However, Hangzhou Micro-Reading does not need these actions to fully protect its interests. That is to say, although Hangzhou Weinian holds less than two-thirds of the shares of Qiqi Culture and does not have absolute control, its designed corporate governance mechanism can still be used in Li Jiajia, and it can effectively control the use rights of major accounts and trademarks such as Li Ziqi and Weibo.

It is worth emphasizing that the important realized accounts such as Liziqi Tmall flagship store and Liziqi YouTube account are registered by Hangzhou Weinian in the name of the company after signing the contract, which is not directly related to Li Jiajia. Hangzhou Weinian has the legal right to refuse Li Jiajia to log in to the relevant accounts. Hangzhou Weinian is still trying to apply for other trademarks related to "Liziqi" in the near future to enhance its control over this IP trademark.

Thus, with the existing corporate governance structure, Li Jiajia is quite weak in the game with Hangzhou Micro-concept.

Prior game lacks experience.

Li Jiajia was born in a poor family in Mianyang, Sichuan, and experienced rough times. In the early stage of his business, he lacked the experience of negotiation and game, so he was easily bound by the contract trap set by the other party.

The ideal cooperation framework is that Li Jiajia uses the company he controls to register all platform accounts and holds the related trademark of "Liziqi". Later, the company was used to cooperate with Hangzhou Weinian to set up a new company, and the "Liziqi" brand and related accounts were authorized to the new company. Among the companies holding "Liziqi" IP, Li Jiajia should hold more than 2/3 shares, and the bottom line should be more than 50%. In this way, she can still have strong checks and balances after the "Liziqi" brand is authorized.

In fact, in June, 2020, Li Jiajia established the Shanghai Chenxiangli Creative Planning Studio, which is 100% owned. If it can be established before the cooperation, it can be used to hold the "Liziqi" IP.

Even if the equity arrangement in the cooperative structure is not ideal, there is still room for remedy through the arrangement of the company’s articles of association. According to the Company Law, the shareholders shall exercise their voting rights at the shareholders’ meeting in proportion to their capital contribution, unless otherwise stipulated in the Articles of Association. The voting structure of the same share with different rights is beneficial to entrepreneurs with insufficient financial strength, which helps them to introduce a lot of funds from strategic investors in the early stage of their business, but there is no risk of losing control. Li Jiajia may require that the articles of association of Ziqi Culture stipulate that she has more than half of the voting rights. Moreover, Li Jiajia can also propose to stipulate in the articles of association of Ziqi Culture that the replacement of the executive director and legal representative requires the consent of more than 2/3 shares or even all shareholders.

In addition, in the contract signed between Li Jiajia and Hangzhou Weinian, it is of great significance to recover the IP of "Liziqi" and the compensation clause for violation of non-competition. If Li Ziqi didn’t agree to a particularly high compensation at the time of initial signing, he would have more room to move later.

If Li Jia Canon fully considers these matters before the cooperation negotiation, she can better guarantee her own interests and have stronger checks and balances on Hangzhou Micro-thoughts afterwards.

Redistribution of benefits to avoid lose-lose

Generally speaking, MCN institutions generally control the intellectual property rights such as the stage name, self-media account number and trademark of NetRed in the cooperation through contracts, and sign a low share ratio with online celebrity in the initial stage. Before online celebrity became famous, they could only accept these "unequal" treaties. However, once online celebrity is recognized by the market and its value is discovered, it is rarely willing to accept previous contracts.

Similarly, Li Jiajia, as a grassroots online celebrity, tends to ignore the protection of intangible assets such as patents and brands, and lacks the right to bargain when its own value is not reflected, so it can only accept a relatively weak cooperation framework. The company she holds is only responsible for the video production, and it is rarely realized; The commodity sales brought by the IP spillover effect of "Liziqi" realized the benefits in Hangzhou Micro-idea, and Li Jiajia himself did not hold the shares of the company. At present, Li Jiajia has great influence based on her own characteristics, so she is naturally dissatisfied with the weak interest distribution pattern in the past.

Although Hangzhou has considered all aspects of potential threats, the control of Liziqi brand can be guaranteed through corporate governance arrangements and contract constraints. However, the success of Liziqi brand depends to a great extent on Li Jiajia’s personal charm and ability, which are difficult to be specifically bound in the contract. The recent suspension of Li Ziqi’s video is exactly Li Jiajia’s resistance to the unbalanced interest arrangement. The continuous intensification of the contradictions between the two sides will cause great damage to the brand Li Ziqi and the value of Hangzhou Micro-reading.

Li Ziqi’s stop-watch incident shows that the distribution and balance of interests in online celebrity’s economic cooperation model are quite critical. Li Jiajia is an excellent video content creator, but she can become the online celebrity at the top of the pyramid, thanks to the professional background support and traffic operation provided by Hangzhou Micro-Reading. On the other hand, Hangzhou Micro-Reading can make profits from the sales of a large number of commodities, and it is also inseparable from Li Jiajia’s unique "Liziqi" video. It can be seen that the cooperation between Li Jiajia and Hangzhou is a win-win situation, while the confrontation is a loss. The two sides may renegotiate the distribution of benefits of the "Liziqi" brand to avoid a lose-lose situation.

(The author is a professor at Shanghai Institute of Advanced Finance, Shanghai Jiaotong University)